of sight is out of mind…and out of mind is out of
The need to stay in touch with customers, to cultivate top-of-mind
awareness, and to create a preference for doing business
with you has never been greater or more difficult to accomplish.
The ability to communicate effectively, respectfully, and
appropriately will differentiate the winners from the losers.
Customers have an unprecedented number of choices in the
marketplace today. The need for them to recognize your business
Customer Relationship Management is not a software application.
It's a way of thinking. It's a way of doing business and
becoming genuinely customer-focused in your operations.
A CRM initiative involves a great deal more than simply
rolling out software to your sales team. Selecting a partner
that understands you, your customers and the CRM landscape
is tantamount to a successful implementation.
There are no "cookie cutter" solutions for a CRM
system. The application you choose and the implementation
strategy you execute must parallel the way you do business.
And often, the way you do business will change - not to
accommodate software, but to better serve your customers.
From our business analysts, through our project managers,
developers and trainers, the infoMet Team is focused on
finding a fit for your business and custom-tailoring that
solution just for you. We are committed to helping your
users adapt and enjoy their new CRM tools and helping your
senior management to get the information out of the system
that will guide strategic decision making for years to come.
We are dedicated to providing you with a sales technology
solution that truly enhances your business environment and
company needs, while providing you with the support and
guidance you will need to optimize that solution and maximize
the return on your investment in the shortest possible time.
On average, it costs five times more to acquire a new customer
than it does to retain a current one. A major key to growth
and profitability is successfully leveraging the relationships
that you have with your customers by using the information
you have about them to serve them better. infoMet can help
you to leverage those relationships.
We evaluate your current database, the fields and records
you track and how you use it. We review all of your current
sales activities, your sales process and qualification criteria.
We look at the documents your clients see and the type and
frequency of your interactions with them. We examine the
nature of your current client base, their businesses, interests
and what value you offer them. We interview your customers,
truly understand their experience of your company and then
we help you to craft a meaningful Customer Relationship
Management initiative, develop the technology that supports
it and support you in putting it into the hands of your
sales, marketing, customer service and management teams.
InfoMet then translates all of your needs into specific
and user-friendly functionality to help you dramatically
improve your customers' experience, as well as your sales
teams' productivity. Tracking the right customer data, the
details of your interactions with your customers, reminders
and automation for regular contact, better document management
for a consistent look and feel, immediate information about
what worked and what didn't, and much, much more.